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A good business idea made reality

Sometimes I wonder whether I could come up with a business idea as cool as the one described story below. I think it’s actually not the idea that is missing, but the “cojones” to start up something like that.

This is a fascinating account on how one or more guys combine their online dating sites with real, on-the-ground advertising by using their brains to focus ultra-locally.

The whole blog story reads like a detective story, and that’s what it is.

[Update : I read the comments below the original article some more, and it’s more and more looking like this is a scam operation where the signs are used without identifying marks to score cheap targeted publicity]